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How to Add Google Analytics to WordPress Website

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A free web analytics service, Google Analytics tracks website traffic and gives insight on users and their behavior. For a website to stand out online, it’s important to know the kind of impression it makes to its target audience.

From bloggers to complex website owners, WordPress caters to one-third of the world’s website. Powering Google Analytics with a site delivers a range of metrics that are accessible in real time. Whether it's driving adword campaigns or benchmarking a site to industry standards, it helps build strategies that lead to better conversion rates. A Google Analytics plugin like MonsterInsights (Formerly known as Google Analytics for Wordpress by Yoast) is easy to set up, beginner friendly makes tracking easy and can be optimized to the needs.

Let's find out why Google Analytics is so effective to a website and how to reap the benefits of a free plugin that has benefitted millions of website owners. Continue reading...